Content marketing is a hot trend now as every small business owner is working hard for growing traffic and sales through online marketing.
It is also a fact that online marketing is not only cost effective, but is also result-driven. While there are many success stories of content marketing, others find it hard to succeed with their content marketing strategies.
Did you know that content marketing is not only vast, it also has several pillars. Understanding the pillars of content marketing is essential to achieve the targeted results.
So, what is content marketing?
Dictionary meaning for the term - content marketing -
This being a vast field for online marketing, many enterprises are in need of good content marketers.
Content Marketing Institute (CMI) has also defined Content Marketing:
So, how to become a Content Marketer?
With nearly 21% of countries speaking English Language, content marketing is primarily performed in English language.
Necessarily, you need excellent English writing skills and these include U.S and U.K English which are very popular and accepted as good English.
In other parts of Asia or South East Asia, English is written and spoken quite differently. However, if you are familiar with English writing of different parts of the world, you are good to go.
You also need excellent grammar, vocabulary and writing style that communicates to the readers in proper format.
Consider using the following for improving your English, if you are a non-native speaker:
- Merriam-Webster vocabulary test
- Oxford Grammar tests
- TOEFL mock tests
Alongside of good English, you also need to learn about content writing and content marketing.
To start a career in content writing, you need these 7 points in content writing
Equip yourself with appropriate and easy-to-read writing style and develop an interest in a specific niche that you wish to help your audience with.
On the other side of content marketing, you also need an additional set of soft skills. Let's see what are they and how these are useful for your career.
Setting up your own business or working for an organization as a content marketer, you come across other staff, clients, customers, business partners and many other during the course of your working schedules.
Soft skills let you not only to be an efficient content marketers, but also prove valuable to your organization.
Are you a good communicator? With plenty of patience and listening skills, you can be an expert in interpersonal relations where you can maintain cordial and healthy relationships in your organization.
2. Hard working
Being focused and dedicated to your work with an objective to deliver satisfaction to your senior management or boss, definitely make you a hard worker.
Are you working with a mind set to enable good growth in your organization? This is perfect. In fact, organizations appreciate and like to work with employees who are growth-driven.
4. Capably Managing Details
When there is a situation, you should capably analyze and unearth the facts and details. You should play justice and resolve the situation amicably.
5. Cross Team
6. Thought Leadership
10. Time Management
12. Business Development
14. Influencer Marketing
Eight Necessary steps to understand the power of influence marketing and to become one as an influence marketer
With so many digital assets and soft skills, you are entitled to even get ranked higher in senior positions and enable the achievement of bigger goals for your organizations.