Flowers have an all-time demand. Blooming in season particularly, bring a great interest from buyers. Used in decorations, bouquets, flower garlands and much more, the fragrance of flowers never comes away.
Customers to buy flowers are always there.
The only challenge you have is, how shall I market my aromatic flowers?
Some of the marketing ideas are discussed here:
1. Having an outlet
Do you have an outlet to enable customers to easily find you. That's much easier.
Display the name of your business, timings and your contact number.
Share your email id as well.
Announce, what different varieties of flowers do you offer and the availability.
What kind of flower decorations services do you offer? List these properly.
The local community will be able to reach you easily.
2. Work from home business
Do you work from home? Design flower decorations and make these to be available for the display.
Allow customers to visit you and also ensure to give timely deliveries of flowers.
Answer calls and emails.
Attend to customer queries.
Keep enough of stock of flowers.
3. Create a Whatsapp group
Whatsapp is used by 400 million in India. It is the most successful and popular app to communicate and do business.
You can connect and invite new customers, post pictures and share videos of flowers, so that they will be able to access the features and benefits of your business.
4. Launch your You Tube Channel
If you are using Internet on desktop, you should consider having your business YouTube channel.
Post quality videos displaying flowers, garden, preparation and process of flower decorations and much more creative works happening in your business.
Share your landing page at the end of every video to enable audience to click to your website and place an order.
5. Create a Facebook and Instagram Page
Having your business presence on Facebook is truly an essential task.
Because, millennial audience spend most of their time on Facebook and if they are your target audience, you'll drive engagement to your posts.
You can also include other segment of audience as well.
6. Visit Temples and other religious places
India is a huge country with many Hindu temples and other sacred places.
Flowers being the first preference for holy shrines, you have good scope to bag some flower arrangement orders.
7. Visit Parks and Event Places
Fix your brochures in parks and event venues where there's always special events are happening.
You're likely to get their contacts to fetch you some orders. Events like wedding, reception, parties, marriage engagement, birthday parties and business meetings have a great need for flowers.
8. Visit Offices and Meet for enquiries
Would you like to consider off line marketing as well?
Print physical copies of flyers, visiting cards and your expertise in flower decorations.
Leave accurate phone and email id.
9. Visit Schools and Colleges
Schools and colleges organize cultural fest and other events regularly and they require flower decorations.
Offer moderate pricing structure.
10. Connect with family and friends
Family and friends are also a reliable source to seek help. They ensure to market your business.
Leave business page credentials.
11. Launch Google my Business Page
Your local audience can access your website and your business location through Google my business page.
Share more posts regularly and advertise.
Conclusion
Aromatic flowers like roses, jasmine, lilies and others are greatly in demand in Indian cities.
Some even grow in their homes.
Market aromatic flowers through both online and offline channels and you would definitely be successful.
Thanks for reading.
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2 Comments
Thank you for sharing this! It’s very helpful! Would love to see more updates from you.
ReplyDeleteContent Marketing
The biggest challenge faced by any small business is it's marketing budget. Bulk SMS marketing is highly effective in nature, which can be effectively used by flower sellers to promote their business.
ReplyDelete