Top 20 # Tips to Launch Your Career in Influence Marketing (Essentials of Digital Marketing)

The era of influencers has just begun as you know and its likely that you may surely become one by the end of reading this blog post.

Guess - why do I say this?

Because, influencers are greatly in demand for telling stories of brands.

Audience reflect and respond to stories. From AI, NLP, ML and fashion, if you can establish your reputation, you can achieve greatly.


This career can fetch you not only attractive income, but also name, fame, recognition, fan-following and much more.

Here, there are few helpful tips to become a massively successful influencer and take off in your career.


Tip No. 1# Set your career goal

Career as influencer requires systematic approach with a bit of planning. As you decide to launch your prospective influencer career, you must be prepared to accept hurdles and obstacles that you may circumvent.

There are some misconceptions that brands find it much harder to work with influencers.

The rise of TikTok, Snapchat and Instagram has offered profitable scope and yet there is a definite requirement of capable skill and calibre.


Tip No. 2# Find out what are the pre-qualifications?

Your smart personality, beautiful looks, excellent communication skills, high degree of education and knowledge and writing skills in a specific niche.

You need not be concerned if you are lacking one or more of these skilled areas.

Spend some quality time to accumulate and acquire the qualifications.

Because, once you attain the proficiency, audience look up to you for product reviews and recommendations.

Much of the product success is highly depending on you for your influencing expertise.


Tip No. 3# Do a SWOT Analysis 

SWOT is

Strengths -

Weaknesses

Opportunities -

Threats -

In every career level, there's likely to be some positive and negative.

Letting go the negative and moving ahead with positive signs is a necessity.

Similarly, as an influencer marketer, make a distinct differentiation of SWOT analysis and arrive at some solutions that are practical in helping you.



Tip No. 4# Identify lacking areas and start working

As you arrive at conclusion about lacking areas, it is time to start working on attaining the requirements.

This is most important for you.

To become a successful influencer, you need specific set of skills that keep you ahead and also in helping businesses to market their brands with enthusiasm and high-spirit.


Tip No. 5# Perform a thorough research to choose your niche

Now is the time to choose your niche.

How would you choose and what are its basic elements?

• What do you like most and why?
• Can your interest make you an expert?
• Would you share your know-how?
• How would you like to help your target audience?
• Who's your Persona?

You know, to help your audience with their needs, you‘re required to have a whole range of capabilities to have wide, extensive and vast range of expert knowledge and experience in one or more niche  areas.

For example -

Are you a good chef? 

Know a lot of cooking in Chinese, Indian, Mexican, Thai and Italian cooking?

You can help housewives, students, working men and women and even those who are shaping a career in hospitality industry.

Tip No. 6# Start Blogging and acquire a command and expertise

• Blogging still stays ahead when you long-form content.

• Alternatively, try to convert blog posts into videos.

• Share both on social media.

• When you publish, ensure to have command and be an authorized source.

• Keep a goal to have one long blog post each day and check the stats.

• Connect with those who interact with your content.

• Expertise to the level of being titled as an Influencer marketer

• Aim to acquire followers to be Nano, Micro and Macro influencer.
• 10,000 followers for Micro
• 100,000 followers for Macro
• Nano extremely small number of followers

Tip No. 7# Create your YouTube Channel and post marketing videos

Videos take a lot of time and you need to focus on making vertical videos if you are opting for mobile audience.

Aspect ratio, horizontal-vertical video format, content, tone camera, lighting background etc.,

But when you have your own Youtube channel, it pays off.

The more videos you have, the better scope it paves to grow your followers.

You can also create Playlist.

Present it well and what you communicate is truly important to make your videos getting more traffic and positive results.

Keep posting videos often and regularly to get more subscribers.

Tip No. 8# Create a Facebook Page 

Facebook page is easy to create and some of the important areas to pay attention to include - Category, page description, contact and you can also create a shop.

• Add a background image that promotes you and your niche
• Post compelling content with images and videos 
• Post twice a day
• Invite friends and family to subscribe 
• Use the feature of live stream and share about your expert area to the level of engagement, education and delivering most important information that is relevant and accurate
• Share your email and contact along with URLs

Tip No. 9# Expand Presence on other Social Media Channels

The purpose of having social media presence is to advertise, market, promote and help your audience with tips and techniques to solve their problems and achieve fulfillment  of needs..

Instagram is the top most preferred social media channel for high rate of reachability.

So, make your Instagram account a part of your marketing.

Pinterest, Twitter and LinkedIn are very active. Ensure to post at least a couple of posts everyday to keep going with your channel.

If you can contribute to Quora and Reddit, it'll be much more beneficial.

There you go! You have discovered five most popular social media channels.

Tip No. 10# Build audience 

This is the most difficult part of being an Influencer as many say.

But, it is not.

The secret to grow audience is to follow their interests instead of yours.

Online audience are very fast, quick and rapidly looking for answers.

Imagine, browsing on mobile particularly pulls up answers quickly and within a span of few seconds, you have to crack the interest and span of attention.

If you cannot do it, audience leave your page.

Therefore, audience are at the forefront of your marketing.

Do it all and know it all.

Leave no room for disappointment for your audience.

Tip No. 11# Keep your content marketing plans consistent

Content is the life of marketing. Having accurate data and information can certainly help you build great content.

Not just blog post or articles, but also posters, infographics, videos, posts and much more, have to be uniquely engaging.

Therefore, you need content marketing planning.

Make it monthly as market trends keep changing.

It gives you a great opportunity to share interesting content types that are highly relevant and qualitative.

Tip No. 12# Promote yourself as a brand online

By developing exclusively unique form of highly valuable content, you establish your brand.

While there are many ways to promote your brand, it is likely that you would be going as per your niche and content marketing strategies.

One of the emphasizing ways about branding is to keep your communication consistent and regular.

Never be absent for too long or create a boredom content.

But build a unique and classy identification for your brand that audience remember you for your online promotion.

Tip No. 13# Keep goals and objectives

Goals for every content you post and objectives for your campaign are essential.

Working on goals that solve the needs and goals that enable audience to reach you to access your services would work successfully.

Always put a question - what is the goal of this?

As an Influencer, you have to think BIG and do BIG. Imagine yourself as an expert and a reliable source.

When audience want answers, they want you and look up to you.

So, you have to be a walking encyclopedia.


Tip No. 14# Understand the timeline to become popular

In how much time, will I be able to establish my brand and reach my targeted audience?

This is one question that you should be asking continually.

Because, without timeline and without a calendar, you will never be able to achieve your goals.

Therefore, make sure you have realistic and practical solutions in your marketing plan.

Notice that once you execute, you head for results.

This notifies you that much can be done while and through the content marketing strategy and planning.

While some may take 6-12 months, others grow as Nano Influencer marketer over long period.

But, if you begin as Micro influencer, you're still doing good.


Tip No. 15# Follow professional etiquette

This is where many influencers lose their battle for branding. What is professional etiquette and how it plays a key role?

Well, it is your personal way of communicating with your clients, audience, customers and followers.

Maintain timely communication, follow the requests and get connected in time.

Communication skills also play a vital role.

In short, be prompt, always be on time and deliver what you promise.


Tip No. 16# Maintain website and blog 

A website works live 24/7 and 365 /366 days untiringly. It works on your behalf.

You may do the publishing as a one time job. But it stays forever.

It collaborates with search engine and appears whenever there's a relevant search query.

Isn't that beautiful?

The fact that its on the job to market you online is quite exciting.

It also gives you a scope to share website / blog on social media channels earning free traffic.

Tip No. 17# Marketing is your motive

As Influencer marketer, your whole time job is to market. Your online presence as marketer demands full-time supply of your energies and more in-demand strength areas to be able to satisfy your followers.

This means - you've to be available all the time.

Both for the sake of marketing and to help audiences.

However, influencer marketing is different from the regular marketing.

So, you've to be working on email newsletters, flyers, infographics, research market data and social media channel marketing materials.

Your effort in marketing is aimed at for dual benefits.

One for the followers and two for your brand identity.


Tip No. 18# Advertise and market online

While there are both premium and free advertising models, you have to choose whichever medium suits you from time to time.

From Google advertising to Facebook, Twitter and LinkedIn, you can choose both search, display and video ads.

In  this mode, there are free places to post your banner ads and share urls.

Follow these by setting your budget and posting free advertising content as well.

These sources fetch you sales, organic traffic and paid traffic.


Tip No. 19# Grow winning partnerships

Have lots of friends?

Well, pool together for forming a partnership and discuss about choosing niche for influence marketing.

Imagine, if there are hundreds of blue chip companies, there are thousands of small businesses that drive the economy of countries.

They need affordable, quality and influential marketers who mentor the audience with products and services.

There's some negative feedback from businesses that influences have to be pursued with for driving results.

However, this needs to be managed and aiming high for sales and inspiring followers are the two main factors that require serious consideration.


Tip No. 20# Create a strategy for every marketing campaign

Campaigns are the most important source. Campaign combined with strategy is much more effective.

It functions and yields positive outcome.

When strategy flows with persona and target audience interests, needs, problems, pains and requirements, you develop solutions strategically.


Conclusion

Influence marketing creates a buzz when you do it right. The buyer's journey, sales funnel, customer acquisition, website traffic, lead generation and marketing mix etc., work together with unique and most compelling marketing ideas. If you can do that, you're a successful influence marketer.

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