As heard before personas are real persons who drive sales. All personas cannot be the same or all businesses have similar personas. Let's get a review of the definition of a Persona: " A Persona is a composite sketch of a target market based on validated commonalities - not assumptions - that informs content strategy to drive productive buyer engagement (i.e., revenue) - Ardath Albee - Referring particularly to content marketers, applying this definition enables easy planning of marketing strategies and implementation. Let's assume for a while, that we do not know about personas. In that scenario, how would you know who's your buyer? or a prospective buyer? Impossible to know and you never understand how to create a marketing plan. Pertaining to content publishing, personas help in writing for your target audience. Therefore, if you are initiating content marketing, you need personas. 12 Things to set your B2B content marketing strategy Now, w
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