Digital Marketing for B2C Business Owning a B2C business (Business to Customer) is a unique opportunity to market and sell your products to your target audience.  With thousands of B2C business owners marketing online, digital marketing has taken a new wave attracting marketers to promote goods and services easily. But how to prevent the failure of a digital marketing strategy and make it successful? Let's take a view of what consists of digital marketing. Prior to the digital marketing, I consider writing a marketing proposal that details all about your B2C business - commencement of business, products, audience, sales made, profits earned, marketing strategies initiated and the success rate. 1. Write a Marketing Proposal Writing a marketing proposal gives a clear perspective of where your B2C has its competitive position and steps required to work on improvement. Here is a snapshot of writing a marketing proposal: After ver

Losing a customer is not in the interest of a business. You want your customer to be satisfied. They say - "A satisfied customer is equal to 10 unsatisfied customers." But how to deliver more than 100% customer satisfaction? What is the secret sauce or sweet spot of customer satisfaction? The simple answer to this big question is : Customer is satisfied when you solve and meet the needs and requirements. When your product is able to provide good services to customers, you meet their demands.  Ensure to maintain the needs of your target audience. This is the best strategy to earn the trust and confidence of your customers.  1. What to do to ensure customer satisfaction? Customers are your assets. You have plenty of opportunity to meet and satisfy their shopping needs. The only requisite is to provide quality product.  Lay special emphasis and focus on maintaining the quality. 2. The difference between UX (User Experie

Simply stating, SEO or search engine optimization is useful for your business. How? Because it helps you get listed in top search engine results and directs the traffic to your website. New customers are able to find your business. So, lead generation is one of the finest benefits of SEO. 1. How to begin working on it? Get a plan on what you want to sell to your customers? How would you solve and serve the needs of customers? How best is your product as compared to your competitors? Basing on these questions, prepare an excel sheet that answers all of the questions from the view point of customer. 2. Selection of SEO keywords There are hundreds and thousands of keywords available on keyword research tools. Honestly, you cannot choose all. But you can only select most relevant and work-able keywords to use in SEO. Example : How to care for your pet? keywords : pet care supplies : pet medicines : pet bedding : pet food If your business is about pet care supplies, sele

  via GIPHY To talk about advertising and marketing of your small business, you need to develop a content marketing strategy. To first understand how content marketing works - it is important to know how to collect data and information about your business and from other sources to enable for developing a specific process to organize data. The information that you need to acquire: Identify your business as B2B (Business-to-Business) or (Business-to-Customer) B2C The main features of your products The advantages and usability Why your product is the best for your customers The SEO keywords campaign The SEO keyword selection For example you own a greeting card business. How would you perform online marketing? Find Buyer Persona here: First you need a content strategy that comes first before the content marketing. What is content strategy? Content strategy is about creating a plan to set goals and tasks that