As heard before personas are real persons who drive sales. All personas cannot be the same or all businesses have similar personas. Let's get a review of the definition of a Persona: " A Persona is a composite sketch of a target market based on validated commonalities - not assumptions - that informs content strategy to drive productive buyer engagement (i.e., revenue) - Ardath Albee -  Referring particularly to content marketers, applying this definition enables easy planning of marketing strategies and implementation. Let's assume for a while, that we do not know about personas. In that scenario, how would you know who's your buyer? or a prospective buyer? Impossible to know and you never understand how to create a marketing plan. Pertaining to content publishing, personas help in writing for your target audience. Therefore, if you are initiating content marketing, you need personas. 12 Things to set your B2B content marketing strategy Now, w

Writing for small business marketing is a great need now. Though there is a huge competition among writers and agencies, those who do a justifiable job stay ahead in delivering quality content. So, what is that big secret of writing well that achieves the purposes of a business. As you know, there are many writing requirements for small business. Particularly with low budget for advertising, content marketing is highly relied upon for positive results. Though audience consume a lot of content, quality articles not only generate leads, but also drive a lot of traffic and engagement. There's a point of question that says - how to write a quality article that interests readers?  The following are some of the useful tips to write an article for your audience. 1. Keep in view a family friend or a relative Spending time with friends and family is one of the favorite activities for many. Talking and having good conversations is what people enjoy. Among many topics of di

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Content writing is a skill. You can develop it by regular practice. A career online can be easily made if you are writing and publishing regularly. Internet has brought in many new areas for skilled writers. You can gain expertise in one or more in the following areas. A.  Article writing B. Blogging C.  Social media Post writing D. Email Marketing writing E. Press Release writing F. Search  Engine Optimization writing G. Ebooks writing H. WhitePapers writing I. Business Propposal writing J. News article writing K. Inbound Marketing L. Content Marketing There is no end to this field. With massive continuous growth in websites, article writing is greatly in demand. Articles have to be written in an interesting manner. Not only, you should hold the attention of readers, but also impart more informative content. Where can you start learning on how to write? 1. Create a blog and start publishing.  Your preparation matters most to the su

Content marketing has two different aspects. Content + marketing. Many are good at producing content. They lack in marketing their content. With millions of business content flowing rapidly online, how would make a difference in your content marketing? A big question? There's not only a huge competition there, but also a nano chance to get clicks to your content. Just a micro nano ----- In that time of micro moment, your content must hit the chance of inviting the interest of your audience. It's a combination, aggregation and amalgamation of content, images, ideas and much more. So, where is the good starting point of content marketing? 1. Begin with a strategy Set a good planning of your content ideas.  It is to write about a story. Share new and interesting stories and your experiences. Stories have always proved to be a treasure and wealth of success in content. Talk about failures as well along with success stories. They deliver a lot of value

Do you own a small business? You need to market and sell your products. Living in the technology and Internet era, you come across several mediums and methods to market your business. Among several methods of advertising - you find that Google advertising is the best. Because it allows you to reach your customers both locally and globally. Did you know 43% of U.S. workforce will be freelancers by 2020? Freelance writing offers great opportunities, yet it is quite a tough task to become one. Because there are many areas of learning. Let's see how you can hire a freelance writer for your business? Small business has one or more specific products. They have either too narrowed target audience or adequate wide audience. Writing for specific audience with a purpose is essential. This means a particular content has certain goals. Content type can be a blog post, SEO keyword article or an infographic. To hire a freelance writer, expertise and capable writing skills ar

For your small business advertising, you need a reliable source to improve your social media presence. This is essential because audience spend a good time checking posts, content, video and news on Facebook, Twitter,  LinkedIn, YouTube, Instagram, Pinterest, Snapchat etc., To enable your audience to take a view of your products, this is the reliable source online. Where would you begin? First, find out where your small business presence is necessary. This means, it is likely to go where you can find your target audience. Choose your preferred choice and selection of social media platform to create a business page and group. Begin publishing posts, sharing content links and every business activity that you wish to engage with your audience. On a regular basis audience begin to connect with your business.  How many posts or creative designs and videos per day? Why social media marketing is so important? Of global population of 7.7 Billion, ne