You have heard the term marketing several times and particularly with online businesses having its presence on Internet, the term Internet marketing is much more significant. Let's first see the lexicon meaning of the term 'marketing.' "the action or business of promoting and selling products or services, including market research and advertising." Now, let's see the definition of the term 'marketing.' "Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce." (Source: Wikipedia) There are basically five marketing concepts. These are: 1. Production 2. Product 3. Selling 4. Marketing 5. Societal marketing There are also seven principles of marketing. These are: 1. Product
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