Email marketing is not only powerful, but also very reliable. Why? Because - if Americans check their phone 80 times a day, an average person checks their mail 15 times a day. Did you ever think why you check your email so often? Because, you want to get an update of your work, job, communication with family and friends etc., You do not wish to get delayed or stay late. Catching up with day job is what you want. Stay ahead and do your work in time. So, email marketing is related to your email and what exactly is email marketing? ************************************************************************** "Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing." ************************************************** # 1. How email marketing works? There are many views, guides, tutorials and proven

Lead generation in your small business. What is it? " In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter or for sales leads." (Wikipedia) In the process of inbound marketing, the buyer's journey includes the stages of awareness - engage - delight followed by lead generation. Particularly to successfully enable lead generation, your buyer's journey strategy has to be very effective and entirely human-centric in engaging your audience with quality content. Some of the crucial areas of not including content that is either not useful or that is excessively commercial. When audience notice that the content is pushing too much for making purchases or it is highly focused on sales, they are no longer interested in content. This in turn would not result in any kind of positive outcome. So, how to produce content that is mo

Wow ! So you are a content writer. That's a great career. How are you doing in your writing for online marketing purposes? Too many questions, right?  Okay, let me start by giving you some guidance for you to excel for better earnings. You know, with the stiff competition for writing that's happening, you must have found that there are too many writers in your expertise and there's no way that you can pass through for winning clients, if you are a freelance writer. So, what's the best option you have? Sharing some of my own ways that I did implement to keep me going ahead on a fast pace. Because, as you know, there's no other way other than finding better options if you are half-way through the career in writing. Just keep going  with your writing that is most consistent !!! :-) Content Online: Tips to Write Effectively for Long-Term Positive Results 1. Publish Five Articles in a Specific Niche in the Interest of Your Audience Some say 350 wh

Introduction to content marketing Ki Content marketing is big and huge. Although the awareness about it is small, it continues to grow its prominence with more than expected target results. It is likely that future of content marketing is IoT-powered.  So, to keep a pace with latest trends and updates occurring in the marketing, you really must be getting notified. How to be a successful content marketer? (What are the soft skills needed) 1. What is content marketing? The definition of content marketing as stated by Content Marketing Institute: ************************************************************** "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience - and ultimately, to drive profitable customer action." ************************************************************** Another definition says

Content marketing is a hot trend now as every small business owner is working hard for growing traffic and sales through online marketing. via GIPHY It is also a fact that online marketing is not only cost effective, but is also result-driven.  While there are many success stories of content marketing, others find it hard to succeed with their content marketing strategies. Did you know that content marketing is not only vast, it also has several pillars. Understanding the pillars of content marketing is essential to achieve the targeted results. So, what is content marketing? Dictionary meaning for the term - content marketing - This being a vast field for online marketing, many enterprises are in need of good content marketers. Content Marketing Institute (CMI) has also defined Content Marketing: So, how to become a Content Marketer? With nearly 21% of countries speaking English Language, content marketing is primarily performed in English language. Ne