This period of Covid-19 lock down having already felt worldwide as a great recession period for businesses, there's very little anyone could do except staying home and do whatever you can. Not just on small businesses, but it brought a bigger impact on giant businesses globally and some of these even planning on closure of some of their production units due to lack of sales and some due to lack of shipping facilities. We'll start with China Back in early February or March, it all started in Wuhan wet market when workers who came in contact with few rare animals in cages or its meat, quickly got infected and within few days, Covid-19 rapidly surged across the Wuhan city and there were hundreds, thousands and millions began to heap across hospitals and nursing homes in China. The Covid-19 or the novel Coronavirus was declared by WHO and health emergency was declared. It spread not just in China but the tourists who visited China migrated it to their home countries. The lock dow

  What is content marketing? The term as defined by Content Marketing Institute " Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action." This is mostly used by businesses to market its products and services. It is done with certain objectives and goals.  Content marketing works with certain specific strategies, plans, and analysis. Some of the important areas are - finding personas, buyer's journey, content strategy, content calendar and search engine optimization. It includes both long-form and short-form of content.  Content that engages, interests, entertains, educates and informs audience is the most relevant content that drives profitable action. Search engines index audience-usable, readable and usable content.  Ranking and indexing of content is only based on users benefits. This means

  The market is full of products and consumers have a wide choice to buy. The responsibility of a market is to promote, advertise and engage customers to choose their interests.   While selling and marketing is one of the objectives of a business, you will also focus on providing multiple benefits to the buyer by offering excellent customer care, service and quality products. As a small business owner, you will maintain not only good relationships with customers, but will also ensure that you acquire new customers by reaching your audience through online and offline sources. Every business has certain strategies to start with in implementing its plans, proposals and ideas.  However, we are going to discuss about marketing and sales department who play a pivotal role in increasing your product demand in the market. #1. Drive product demand To earn revenue and profit, you have to drive product demand. As a retailer, wholesaler or a marketer, you are required certain marketing goals that

  Kids are quite enthusiastic in learning. They are young and very jubilant in learning. The academic learning has been a regular practice for parents to sit with them and help in learning. The Kindergarten education is quite a general perspective and schools have trained teachers to help kids to learn the fundamentals. However, recently, coding has been introduced for the benefit of the learners to be able to learn math, programming, logical reasoning and much more.  Kids aged between 7 and above have knowledge in basic math, English reading and writing and other special subjects. But if they are encouraged to learn about computer coding, it comes as a new way of learning and it is quite an interesting subject for young minds to sit before the system and start working on coding. When it comes to the aspect of discussion to differentiate whether it is really necessary to prepare kids to advance in their computer learning, it can be stated that it is quite an ideal task to inspire child

  New product launch has become most common in these days. Every business is trying something new in its product line and would like to take research and work on the benefits for the end user. This effort has worked successfully for many SMEs and it continues to be in trend. But some challenges continue to remain for successful launch of a new product. Effective management is necessary during this phase and to avoid any risks and errors. 1. Project Management For a marketing manager who has to manage a huge line of responsibilities from marketing programs to campaigns, at every phase it is required to plan carefully in launching the product until it is successfully received by the audience. Especially the aspect of research in project management - customer segmentation and research to understand how best end user receives your new product are quite important. Data is also collected to check whether the project has met its goals and ROI of the marketing. Making  business decisions, to m

  If you wish to learn about international marketing - briefly stating it is the performance of a business and its activities involved in planning, pricing, promotion and directing the flow of goods and services to its consumers in more than one country at a profit margin. The difference between domestic marketing and international marketing is - the latter conducts marketing activities in more than one country. However, the marketing objective remains same both for domestic or international marketing for marketers.  The final goal and objective is to earn profit by selling goods or services in various regions which have demand for them. There are many challenges associated with international marketing. These are: As compared to domestic marketing, international marketing has a set of challenges and marketers are not aware of the foreign environment and have to find out more in the marketing during the phase of planning. The challenges include: - Competition - Legal barriers - Governme

  CUO - Central University of Odisha is established by the Parliament under the Central Universities Act, 2009. CUO is among the 15 new Central Universities established by the Government of India to enable people of India to access higher education. Koraput District of Odisha comes within the purview of KBK region (Koraput, Bolangir and Kalahandi) which is still considered as an underdeveloped region in the State of Odisha. As majority of these three states have people who belong to backward community, to up-bring its people and enable quality education, CUO has been proposed to be established. Among various departments that include -  - Computer Science - Economics - Journalism - Mass Communication - Mathematics  Master of Business Administration (MBA) Programme consisting of 2yr-full time has been started from the Academic Session 2015-16. With the admission capacity of 30 students, the course curriculum includes both theoretical and industry exposure. The course is designed to devel

  Are you an SME preneur? Then this article is definitely for you to read. Definition of SME Small and medium-sized enterprises (SMEs) are independent firms which are non-subsidiary, who employ fewer number of employees. The most frequent upper limit of SME employees is 250 and some countries limit at 200 while U.S. limits SMEs to include firms with fewer than 500 employees. Smaller firms are fewer than 50 employees, while micro enterprises have 10 or 5 workers. SME is an abbreviation for Small-to-mid-size enterprise (SME) having a small proportion of assets, revenues and few employees.  The criteria of SME may vary from country to country and between industries. However, there's excellent scope for SMEs to commence various businesses and establish as successful enterprises. For example SMEs in the U.S. are maintained by SBA - The Small Business Administration and they determine the limits for a business to be eligible for government contracts and funds.  Depending on the size of e

  Freelance digital marketer? That's right. You hear it from many online sources advising you to choose a career. They say, you can earn working from home. As digital marketing is now exceedingly important for every small business, you have a great opportunity to offer digital marketing services and help their website achieve ranking, traffic, leads and sales.  Let's find out some of the interesting facts about freelance digital marketing. - Working from home, you can set your work schedules - Manage your time in promoting your services on social media, publishing, sharing and talking to clients - Help budding digital marketers to grow in their career - Share your opinions, offer marketing advice to businesses in forums and do influencer marketing - Acquire expertise in one or more areas of digital marketing - PPC, SEO, content marketing, social media, remarketing, analytics etc., - Profitable returns for your efforts and time investment are assured, however they may take littl

  Are you aspiring to be an influencer? This is the besg time for you to become one.  This is a bilion dollar industry and using your skills and talents,  you can surely be a successful Influencer with lots of popularity,  clients, revenue and much more.  It is projected that by 2028 Influencer Marketing Platform U.S market reaches $28.1 Billion. Endorsements, product marketing strategies or product placements, influencers are the special people who can uplift your marketing. They can be either ordinary people or celebrities. But they must have good.following and exhibit specialized knowledge and social influence in a.specific field.  If done well, influencer marketing can prove to be a valuable source and guide to consumers to advertise, market and promote your brand. In the recent times, audience have begun to put their confidence in bloggers, Twitterers, Tiktokers, Instagrammers, and their recommendations of products are high on the list for purchase. But how to become a successful

  As an article writer, you do great spending lot of time in planning your writing. It's certainly worth your time and energy. But have you ever wondered, how to choose a best title for your article. There are hundreds of articles that get published everyday. You know very well how audience consume content.  They love good content that begins and ends with interesting content on various topics. Which is why you see there's overwhelming response to article publishing directories. There may be thousands of articles on a single topic, but you will never stop receiving endless questions, comments and likes and so much of engagement. That gives a great advantage for you to know how best you can work on each article. That's awesome. So, what are those topics are you working on? I thought, I would share some latest topics with you in this lock-down period, so that you can get some traffic to your blog / website. 1. Technology - This is an ever green trend. Technology is now part o

  Are you hearing more about Google Cloud? Yes, I've been hearing about and took time to attend Google Cloud On Air #. Let's discuss more about it. What is Google Cloud? Google's cloud platform is a highly reliable and scalable cloud computing service that helps its users to store data, help developers to build, test, deploy apps. Google cloud takes care of application,  storage, and cloud computing services for backend, mobile along with web solutions using Internet. Nearly four million apps trust and use the platform.  Google ensures to keep the backend much simple and uses very simple file system. This is the foundation of the Google Cloud Platform. Many small and big enterprises are choosing Google Cloud, as it comes with reasonable costs. As companies begin to migrate to Google Cloud due to its savvy solutions, it also saves money on IT staffing and works as a scaling solution on my platform.  Google cloud application programming interface (API) allows MS Office to be

  How is your business doing during lock-down period? Sure, it must be a concern for sales, marketing and daily communication with customers. Covid-19 has brought a bigger impact on your business and it is time that you must look for new ways to find customers and simultaneously do marketing online. Developing new marketing startegies and with the help of online search trends, you can market your business. Let's first find out some of the facts: 1. Audience search with keywords. Each keyword is valuable and if you choose SEO or Google ads, you may have to pay for each keyword.  2. Use free tools to check what audience are searching.  Example - Keyword Planner Tool. It provides you with customer behavior. It provides with keyword search volumes and further planning for a campaign with relevant search terms is easy. 3. Use Google Trends to search audience interests in your location or in different regions. They help you to understand the interests of audience search online.  It also

  Hi There! How are you doing? Taking good care during this lockdown period? Wearing a mask, washing hands and watching social distancing - 3 important, very important Ws. We have to be practicing. Cause this is really important. How does it feel to be this way?  Staying home and spending time on your own or working in your casuals may sometimes appear as fun, but it sends you different signals of whole lot of new experience.  That's okay, for now. You say. Well, I thought I would share about some new software learning tips for you, especially about cloud technology. Heard about cloud? Cloud technology or cloud computing  is about - Delivery of computing services that includes - - servers - storage - databases - networking - software - analytics - intelligence Routed through Internet which is ("cloud") to offer safely and securely transfer encrypted services to offer faster innovation,  flexible resources and economies of scale. When you cloud services, you pay only for s