Content marketing has two different aspects. Content + marketing. Many are good at producing content. They lack in marketing their content. With millions of business content flowing rapidly online, how would make a difference in your content marketing? A big question? There's not only a huge competition there, but also a nano chance to get clicks to your content. Just a micro nano ----- In that time of micro moment, your content must hit the chance of inviting the interest of your audience. It's a combination, aggregation and amalgamation of content, images, ideas and much more. So, where is the good starting point of content marketing? 1. Begin with a strategy Set a good planning of your content ideas.  It is to write about a story. Share new and interesting stories and your experiences. Stories have always proved to be a treasure and wealth of success in content. Talk about failures as well along with success stories. They deliver a lot of value

Do you own a small business? You need to market and sell your products. Living in the technology and Internet era, you come across several mediums and methods to market your business. Among several methods of advertising - you find that Google advertising is the best. Because it allows you to reach your customers both locally and globally. Did you know 43% of U.S. workforce will be freelancers by 2020? Freelance writing offers great opportunities, yet it is quite a tough task to become one. Because there are many areas of learning. Let's see how you can hire a freelance writer for your business? Small business has one or more specific products. They have either too narrowed target audience or adequate wide audience. Writing for specific audience with a purpose is essential. This means a particular content has certain goals. Content type can be a blog post, SEO keyword article or an infographic. To hire a freelance writer, expertise and capable writing skills ar

For your small business advertising, you need a reliable source to improve your social media presence. This is essential because audience spend a good time checking posts, content, video and news on Facebook, Twitter,  LinkedIn, YouTube, Instagram, Pinterest, Snapchat etc., To enable your audience to take a view of your products, this is the reliable source online. Where would you begin? First, find out where your small business presence is necessary. This means, it is likely to go where you can find your target audience. Choose your preferred choice and selection of social media platform to create a business page and group. Begin publishing posts, sharing content links and every business activity that you wish to engage with your audience. On a regular basis audience begin to connect with your business.  How many posts or creative designs and videos per day? Why social media marketing is so important? Of global population of 7.7 Billion, ne

Email marketing is not only powerful, but also very reliable. Why? Because - if Americans check their phone 80 times a day, an average person checks their mail 15 times a day. Did you ever think why you check your email so often? Because, you want to get an update of your work, job, communication with family and friends etc., You do not wish to get delayed or stay late. Catching up with day job is what you want. Stay ahead and do your work in time. So, email marketing is related to your email and what exactly is email marketing? ************************************************************************** "Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing." ************************************************** # 1. How email marketing works? There are many views, guides, tutorials and proven

Lead generation in your small business. What is it? " In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter or for sales leads." (Wikipedia) In the process of inbound marketing, the buyer's journey includes the stages of awareness - engage - delight followed by lead generation. Particularly to successfully enable lead generation, your buyer's journey strategy has to be very effective and entirely human-centric in engaging your audience with quality content. Some of the crucial areas of not including content that is either not useful or that is excessively commercial. When audience notice that the content is pushing too much for making purchases or it is highly focused on sales, they are no longer interested in content. This in turn would not result in any kind of positive outcome. So, how to produce content that is mo

Wow ! So you are a content writer. That's a great career. How are you doing in your writing for online marketing purposes? Too many questions, right?  Okay, let me start by giving you some guidance for you to excel for better earnings. You know, with the stiff competition for writing that's happening, you must have found that there are too many writers in your expertise and there's no way that you can pass through for winning clients, if you are a freelance writer. So, what's the best option you have? Sharing some of my own ways that I did implement to keep me going ahead on a fast pace. Because, as you know, there's no other way other than finding better options if you are half-way through the career in writing. Just keep going  with your writing that is most consistent !!! :-) Content Online: Tips to Write Effectively for Long-Term Positive Results 1. Publish Five Articles in a Specific Niche in the Interest of Your Audience Some say 350 wh

Introduction to content marketing Ki Content marketing is big and huge. Although the awareness about it is small, it continues to grow its prominence with more than expected target results. It is likely that future of content marketing is IoT-powered.  So, to keep a pace with latest trends and updates occurring in the marketing, you really must be getting notified. How to be a successful content marketer? (What are the soft skills needed) 1. What is content marketing? The definition of content marketing as stated by Content Marketing Institute: ************************************************************** "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience - and ultimately, to drive profitable customer action." ************************************************************** Another definition says