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  Digital marketing is a complete package and works effectively for both small and big businesses. Digital marketing is most ideal for marketing, advertising and promotion online. There are many advantages and benefits with digital marketing, in fact many startups and existing businesses are opting for various strategies to choose online marketing and promotion. What is the meaning of digital marketing? According to Hubspot  "Digital marketing encompasses all marketing efforts that use an electronic device or the Internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers." According to Investopedia  "Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. ' According to Smart Insights "Achieving marketing objectives through applying digital technologies and media." There's a lot

 Mobile marketing is an attractive field now for every small and big business featuring online. You might have come across people who ask you - are you focusing on mobile marketing? That's because, in India has 346 million smartphone users and that's a big number to tap into marketing. This easily hand-held device is your major market goal so buyers can view your products and make a purchase. However, there is certain marketing strategies exclusive to mobile marketing and you are required to do in a certain manner that attracts and invites the attention of audience. The success of mobile app is major in India as young men and women prefer to work through app whether it is for Facebook, Pinterest, Instagram or Uber, they just download and work through app.  Take a quick view of Pew Research Chart of Smart Phone users globally. Young generation in India is actively using smartphones for their education, communication, entertainment and shopping online. It has a great purpose and

Mobile Technology is splendidly designed. Imagine that a smartly hand-held device is able to take care of your multi-task requirements of communication, conversation, Internet browsing,  online shopping and so much more.  You will surely agree to the fact that if there's something that's been staggeringly successful in this technology era, it is definitely smartphone. From communication to entertainment and high usability, it is your smartphone that is part of your lifestyle now and it is also a device that is revenue generating device.  As of 2020, there are 4.78 Billion smartphone users globally and that is nearly 61.28% of world's population owning a smartphone.  It is also expected that by 2025, mobile device users would increase from 5.17 billion to 7.33 billion.  Now you know how the concept of mobile-first has gained excellent recognition and significance. As the world of business emerges to a new level of Internet technology, there are many marketing strategies that

  What exactly is buying behavior? It is the study of behavior of individuals, group or organizations and how they interact with products, services and content online that makes an impact on their buying decisions. A view on consumer behavior  The emphasis on marketing is always to ensure that they target their consumers and understanding their buying patterns. Every business thrives on customer purchases which is why it is important to understand your customer and study the pattern of his buying behavior. In this process, getting a whole view of your consumer becomes a bigger picture and it further takes effort on your part to define characteristics, importance, forms, factors, process and other details. Questions such as -  - What are the needs? - What motivates buying decisions? - Necessities, requirements, wants, how consumer looks at it? - Many other factors are considered When you consider the factors of a buyer, you market your business in the interest or in identifying the prob

Some types of fish has Vitamin A which is health for your eyes, skin, teeth and bones. Fish carries three main vitamins that include B-6, B-12 and niacin which help the body to support a healthy nervous system. Fish like Halibut, swordfish, herring, pollack and haddock provide excellent vitamins.  Vitamin D helps body in absorbing calcium and many types of fish are good sources.  A good dose of Vitamin E, an antioxidant that helps in protecting your cells from damage is available in many types of fish.  Fish is  one of the healthiest foods and it has high protein and vitamin D.  Fish is also a great source of omega-fatty acids which is excellent for your body and brain. Filled with high-quality protein, iodine and various vitamins and minerals, fish has excellent health benefits. Among fatty species, fish is the healthiest including salmon, trout, sardines, tuna and mackerel are higher in fat based nutrients.  This includes vitamin D, fat-soluble nutrient that many lack and it is impor

Have you been getting updated about digital marketing techniques as a digital marketer? As a digital marketer, it has always your effort to keep working on improvement and finding out best digital strategies for your clients for best profitable achievements.  What are those areas that you would focus on to innovatively and methodically give an integrated approach? What is digital strategy? There are many definitions, descriptions and explanations given to digital strategy. But let's just take one and get a view of how it benefits businesses. To explain briefly, digital strategy is a plan of action designed to achieve business goals through the implementation of digital initiatives.  Before you undertake plan of action, ask questions that provide every piece of information about digital strategy and this can be about business, products, goals, marketing methods, plans and more about customer experience and personalization.  There are numerous ways in which you can work on digital ma

  Healthy diet? You talk about it every day and work on it to cook delicious and healthy meal. In this pandemic period, you also make a plan on what is needed in your kitchen to add vitamins, minerals, carbs and protein to your diet.  How do you plan your daily portion of diet for good health? Let's discuss. 1. Greens Among the greens, you would first notice spinach.  The fresh big leaves look not only beautiful but these are absolutely rich in many vitamins and can go as a combination with several other vegetables like - carrots, cucumber, tomato, onion, cabbage etc., Let's see the nutrients available in spinach. - High amounts of vitamin A - Iron and calcium content - Vitamin K - Vitamin C - Magnesium - Folate - Antioxidants  Spinach has high energy and health for gives excellent muscle and nerve function. It lowers blood pressure and benefits to maintain a healthy heart. There are many ways to cook spinach. Stir-fry, add raw spinach to smoothies, salads, sandwiches and it i

  1. Title Tag Title tag is a small piece of HTML code located in the <head> element.  It informs the users of both search and search engines what the topic is on your webpage while describing the content on the page. This is the most important on-page SEO factor. 2. Meta Tag Optimization Meta tag optimization is another important aspects of SEO and this is done with selected keywords for higher search engine ranking.  This is also done at the html code which is to add keywords and you can add upto  30 to 40 unique words along with meta description and the content has to be accurate and keyword rich description of what the content is about briefly. 3. H1 H2 Tags  The purpose of H1 and H2 heading tags is to enable reader-friendly content and this helps the reader to follow the flow of the article and understand it better.  H1 Tag is for the Headline of the post and it is followed by text H2 Tag is for the subheading. H1 and H2 heading tags will be the main points of your webpage a

  What if we make guava leaf coriander seeds and Tulsi leaf water?    So, you wish to try guava leaves drink. This is a wonderful try. Did you know guava leaves are an excellent source of medicinal properties and nutrients? It offers some of the best health benefits for longer period of time. You have tried guava fruit and it not only tastes good but it helps in receiving vitamins, fibre and many other minerals that provide health. Guava leaves treat digestion issue and diarrhea.  There are few important bioactive components which include - saponine, tannins, flavonoid, eugenol, tritenoids, flavonoids.  Guava plant or Psidium guajava is a small tree that grows as a large evergreen shrub and it is a member of Myrtaceae family. It can grow upto 15m in height.  This plant is originally from Mexico and other Central America countries.  As it is a tropical plant, guava can only adapt to warm climate.  After nearly 300 years of its introduce in the U.S. guava is cultivated in many countries